Why You Need Video On Your Website
“People searching the web remember 30% of what they read and 80% of what they see.”
TRE AND winery is a magnificent estate at the gateway to the Mornington Peninsular in Victoria, producing an impressive range of handcrafted wines. After careful review of their website, we determined that it was heavy on copy and lacked beautiful video images that would better showcase their winery.
So this is what we did…
Replaced the static image they had on their HOME page with a video sequence of the winery
Replaced copy with video interviews of the wine maker
Produced a video sequence they could use on social media
Video content is the way of the future
Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals to search engines that your site has good content.
Trust is the foundation of conversions and sales. Stop selling and let the people come to you by providing interesting and useful information.
83% of businesses say that video provides great ROI. It has become substantially more affordable, in particular for small business.
Adding a product or service video on your landing page can increase conversions by 80%. The effectiveness of video is not surprising. After all, vision is our most dominant sense and most information transmitted to the brain is visual.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile, so your video audience keeps getting bigger and bigger. Google tells us that smartphone users have more of a sense of personal connection to brands that show video content or ads on their devices.
98% of internet users say that they’ve watched an explainer video to learn more about a product or service. This is why more and more businesses have an explainer video on their home page.
Video is super easy to consume. People are too busy to read long product or service descriptions. The modern customer wants to see the product in action.
Social networks encourage video content with their new features. Facebook has launched 3600 Video, Live Video and Lifestage. Instagram has 60-Second Videos & Instagram Stories, Twitter has Periscope and Youtube is the second most popular social network in the world.